Published on : Monday, December 19, 2022
Pantone recently announced the ‘Viva Magenta’ as the color of the year 2023. The unconventional shade for an unconventional time, a new vision released on Mangentaverse!
Global color authority Pantone has named Viva Magenta (Pantone 18-1750) its 2023 Color of the Year. Vibrating with vim and vigor, this deep, plummy pink hue is rooted in nature and expressive of a new signal of strength, the organization said.
Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength. Leatrice Eiseman, Executive Director, Pantone Color Institute.
Pantone also celebrating its first exhibition dedicated to its Color of the Year at Artechouse’s Miami location on December 3rd, “Magentaverse” is an immersive experience featuring rooms with various textures and interactions showcasing Viva Magenta. The exhibition will run through April 2023.