Published on : Friday, January 29, 2021
Whom Home, a digitally native furniture brand that focuses on sustainability, is planning to open a second showroom, this one in Tysons Galleria, just west of Washington D.C. It’s first showroom is in Los Angeles. The showroom, at 2001 International Drive in McLean, Va., will open on February 1, 2021. The company said this marks the launch of a much larger partnership between Whom Home and Brookfield Properties. Six additional Brookfield Properties across the U.S. will roll out Whom Home’s brick-and-mortar concept by the end of this quarter.
“Our customer is not only concerned about the initial impact their purchase makes, but (also about) the subsequent impact of landfilling their home products,” said Jonathan Bass, Whom Home CEO and founder. “Consumers increasingly want furniture that will last longer, so they don’t need to replace it as often due to the effects on the environment.”
Hailing from California, Whom Home is aggressively leaning into and expanding its retail presence with plans to continue to expand across the U.S. The company opened its initial showroom last year. Bass said the company’s environmentally efficient showroom concept allows shoppers to customize home furniture and decor for every room in the house, including dining tables and chairs, sofas and sectionals, lounge and accent seating, coffee and side tables, beds, nightstands, dressers and desks. The showroom contains a variety of living space vignettes designed to showcase different design styles and personalities.
Whom Home uses sustainable hardwood, materials made from recycled polystyrene pulled from the oceans, and non-toxic paints and finishes. The company also offers a selection of more than 50 fabrics, which also have a lighter carbon footprint to choose from for its custom-made upholstered pieces. The company’s manufacturing facilities are based in Mexico, and it is able to ship the finished furniture in four to six weeks, according to Bass.
News Source; https://www.furnituretoday.com/
Tags: furniture and accessories, US furniture market, Whom, Whom Home
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